We've all heard the adage, "Don't judge a book by its cover." This could also be said of a book title. Unfortunately, we do judge a book by both. Before we make a purchase, we are first attracted to either the cover or the title. If neither catches our interest, we won't even take the book off the shelf or rack.
As writers, we have practically no input into the covers the publishers decide to give our books, unless we negotiate for that privilege in our contracts. We do have a little more chance to have a say in the title, though, simply by putting a good one on the book when we submit it. If it's really, really good, they won't change it.
Here are a few simple things that might help you come up with the perfect title:
1. The title should give an indication of what the book is about. Think of it as a mini-synopsis of your story.
2. It should suggest the genre the book fits into.
3. Even though you can't copyright titles, don't use one that is famous, like Gone With the Wind. Google your title and see what's out there before you decide to use it.
4. Keep it short, usually less than six words. People won't remember a long title.
5. Ensure that it flows well when spoken aloud. Watch for word combinations that might look fine on paper but could leave the wrong image when spoken aloud.
6. Try for something intriguing or provocative that will pique curiosity or conjure a mood.
7. Use words that the average person can understand and that are easy to pronounce. Avoid foreign words and phrases.
8. And last but not least. Be ready with options to present to your editor in the event she doesn't like your original one.